Pete is Chair of GamFed (the International Gamification Confederation). At GamFed he helps spread the use of gamification best practices to benefit as many people and businesses as possible.
Pete has been Entrepreneur in Residence at the University of Brighton for 8 years. As well as researching gamification for HR at CROME (the University's Centre for Research on Management and Employment), he lectures on gamification and entrepreneurship at undergraduate and post-graduate levels. Pete also recently became Practice Director, Gamification at Intelestream Inc. in Chicago, USA. A strategic advisory company in the CRM space. Intelestream Inc. is a Chicago based Customer Relationship Management (CRM) product development and consulting firm. He is Ambassador for Brighton & Hove Chamber of Commerce and for Worthing & Adur Chamber of Commerce.
In February 2016, Pete took the number one spot on the global Gamification Guru leaderboard. He is an international speaker and advisor in the field of gamification, and serves as chairman of GamFed, the International Gamification Confederation.
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