DIGITAL CONTENT 2020: HACKS TO BE FUTURE-READY
Innovation & new technologies are coming fast and will decrease the value of your products and services in the next 2 years if you keep doing the same things as you’re doing now. What to do?
IT’S TIME TO START PREPARING
We’ll give you 2 days with one of the best engagement intelligence experts and transport all of you to 2020 to see into the future of content marketing. A time when mobile will be ubiquitous and consumers will be surrounded by AI, smart speakers, VR and immersive video experiences.
We will run through the latest innovations in branded experience, such as Facebook Oculus, programmatic video, creative crowdsourcing and the ‘professional influencer’. Finally, we will put all of this into practice by applying 5 hacks to their brand digital strategy.
You will leave with the plans for a prototype to be implemented in the next 2 years.
Pentru informații suplimentare solicită broșura aici.
- How your customer context is changing and emerging technologies are becoming more widespread
- New human behaviours that are shifting the relationship between brands and consumers
- Where to place your digital marketing budget in 2020, i.e. moving from email marketing to chats, from text to video, and much more
- Why social video is the content marketing of the future; diving into mobile, live video and disappearing video
- How to apply programmatic marketing to video and connect with your consumers as individuals
- The rise and fall of the influencer; professionalising the online content creator
- Working with crowdsourcing platforms and talent networks - can the masses replace creative agencies?
- Beyond CSR; businesses who do good, do well. How incorporating social good and transparency into your content strategy can increase your value
- 5 hacks to plan your content future: define audiences, identify/use data, ideate and source, prototype, validate
- Organisational roadmap; how to put in place the right foundations and steps in your organisation to achieve your 2020 goals
Best Price: 1100 Euro + VAT până la 16 iulie
Early Bird: 1200 Euro + VAT până la 13 august.