Newsjacking

This insanely interactive course is hand-crafted for anyone in the creation and promotion of content. This includes those who write, produce or distributing content across social media channels. General flow for the day: In the morning, we will cover the basics of the real-time marketing mindset and the importance of your written content strategy. In the afternoon, we'll cover the tactics, content creation tips and tricks as well as measurement.

Objectives

• How To Create Attention-Getting Content.
• Brave, Actionable, Likeable, Long-lasting, Surprising, You-centric.
• The Power of Insights In Creating Social Content.
• How to uncover insights that leads to better work.
• How To Create A Channel Strategy And Calendar.
• We will demonstrate how a channel strategy can guide your efforts and allow you the freedom to be flexible with moments that pop up that you couldn't predict.
• How To Create Sample Content For A Specific Brief.