fbpx Colorful Cultures of Emergent Eastern Europe | Learning Network Mergi la conţinutul principal

Colorful Cultures of Emergent Eastern Europe


“Human beings are drawn close to one another by their Common nature, but habits and customs keep them apart.”


Internet seems to be the perfect channel for finding business opportunities and connecting people and ideas across the world, but accessing it won’t guarantee you the massive results you dreamed of. According to the International Labor Organization (2009), 70% of cross-boundaries business ventures fail due to cultural differences. Quite a big percentage.

Globalization spread its capital across the world, selling clear Mission statements on markets and well-disposed Principles inside for shaping employees behaviors. Even so, in terms of money only in Europe and United States 25 billion dollars are lost every year, as a result of inefficient Cross Cultural-Communication.

Working, meeting, dealing, entertaining, negotiating and corresponding with colleagues or clients from different cultures can be a minefield. One wrong movement or an error in basic understanding could ruin or delay months of work.

What is the main gap? we all might ask, well… the main gap is the communication process itself, the way the people send their message towards their communication (business in this case ) partners.

Eastern Europe is a place rich with its history, old traditions and mix of Eastern and Western cultural influences. This part of the European Union is one of the fastest developing as a result of big geopolitical and economic changes in the last decades.

Polish predictability, Romanian creativity and Bulgaria’s strategic location, attractive flat tax framework, quality work force and low cost business environment makes this region interesting for multinational businesses.

What you’ll get:

  • The main cultural differences in approaching communication
  • How to adapt the same message to 3 main culture zones: Poland, Romania, Bulgaria
  • Explore the communication obstacles and how to deal with them
  • Identify top business opportunities for Eastern Europe trio.

Duration: 1/2 day; 11 May 13:30-17:30, Trainer Iulian Ionita

Audience: 12 people; entrepreneurs, managers

Competences: Cross-Cultural Communication; Business Analysis

Cerere curs inhouse