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Strategies to Close Cross-Cultural Gaps in Business


Understanding that we have differences is the first step in solving the mystery of cross-cultural communication.

As we get familiar with these differences we can ‘change our own attitude’, be ‘mindful’ in communication with others, successfully get our message across and make effective business in a growing Eastern Europe.

Besides distance and language, communicated efficiently across cultures also means adapting your message to a very different audience, many times with very different or even opposed values than you are accustomed to.

This can be difficult and even a daunting task in many organizations, one of the main causes being the assumption that the company’s culture is one no matter the place of the office or the personal preferences of employees. While this may be true up to a level, communication has nuances and characteristics that go beyond the regulated corporate behavior – it is deeply rooted with people.

That is why, getting trained at spotting and using cultural differences in communication becomes one of the top skills of managers and entrepreneurs.

The training covers all the basic knowledge to be prepared to face cross-cultural environment in a successful manner.

What you’ll get:

  • The main gaps in business communication between cultures today

  • Relevant strategies to solve difficult situations

  • Resources you can use to teach your people to be more efficient in cross-cultural environment

Duration: 1/2 day , Milan 11 May 09:30-13:30; Warsaw 13 September, 10:00-14:00

Audience: 30 people; entrepreneurs, managers; Trainer: Rana Johal

Competences: Cross-Cultural Communication

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