Lluis Martinez-Ribes

Lluis Martinez-Ribes este Associate Professor la Esade Business School, unde preda Inovatia in Marketing si Inovatia in Retail. Este consultant in companii din 25 de tari, companii precum: AbbVie, Asics, Bayer, Coca-Cola, Desigual, Zara, Ikea, Nestle, Sentosa, Pepsico, Heineken, Mercadona, Migros, Unilever etc. In Romania a fost prezent in 25 aprilie la conferinta Retail Revolution organizata de BIZ. A primit premiul Global Electronic Marketing Award in 1999, iar in 2013 a fost numit “Retail Innovation Expert”de catre Uniunea Europeana. “Each morning, when I switch my computer on, I am extremely pleased that my job can help improve the quality of people’s lives in certain moments, for example, when purchasing”. This is how I live my role both as an academic and as a team activator at m+f=! transforming businesses. I do it by using latest-generation marketing, which includes neuroscience, digitisation, semiotics, psychology, sociology, and predictive analytics. This allows me to shape brands and customer experiences that please the brain. I hold a BBA and MBA from ESADE Business school. I have also completed my studies at the University of Stirling (UK) with an MBA in retailing, and I’ve studied active learning methods at Harvard BS (USA). I began my career as a consultant in 1976, and after 10 years of experience I accepted an invitation to join the business faculty at ESADE where I am currently an Associate Professor lecturing on the subjects of marketing and retail innovation. During my time at ESADE, I have launched and led the Commercialisation and Retailing Department, and been Director of the Marketing Management Department (2003-2005) and Co-Director of the EMMS (Executive Master in Marketing & Sales, 2007-2014). I have been a visiting professor and lecturer at the following institutions: SDA Bocconi (Italy) University of St. Gallen (Switzerland) University of Edinburgh (UK) Emory Goizueta Business School (USA) University of Vienna (Austria) Skolkovo School of Management (Russia) KIMEP Business School (Kazakhstan) HEC (France) SMU (Singapore) Asebuss (Romania) In all of them the participants’ satisfaction has been extremely high. I participated in the Future Trends Forum, sponsored by Bankinter and I am a member of the Scientific Committee for the Channel and Retail Academy (CRA Bocconi). In 2013, I was appointed as a Retail innovation Expert by the European Commission. He has been speaker at various international conferences, such as: International City Retail Experience (Hoogeveen, 2018) Shopper Marketing in Russia: Trends and Case (Moscow, 2018) HTSI Guest Management Trends (Barcelona, 2018) In-Store Media (Madrid, 2017) Savant e-commerce (London, 2017) CES International Congress of Experiences and Services (Santiago, Chile, 2017) Retail Revolution Creapolis (Barcelona, 2017) Neuromarketing World Forum (London, 2017) Dominican Rep. Retail association (Santo Domingo, 2017) International Retail Congress (Lima, 2017) Winning and Retaining Customers Conference (Moscow, 2016) Shopper Brain (Amsterdam, 2016, 2015) Italian neuromarketing days (Rome, 2016) e-Tail Conference (London, 2015) TED xEsade (Barcelona, 2015) Neuromarketing World Forum (Bcn, 2015) eRetail Europe Conference (Amsterdam, 2014) 8th Global Brand Conference (Porto, 2013) Business Service Excellence (Singapore, 2013) India Retail Summit (Mumbai, 2012) ESOMAR insights (Brussels, 2011) ISES Global Conference on Service Excellence (Singapore, 2010) All this has allowed me to work in 31 countries, always on selected projects to which I have fully committed. I love team achievements and working together with other specialist — without forgetting big smiles. I release articles, blog posts and book chapters frequently. My latest book cooperation was a chapter “Branding in retail” released in the book “The future of branding” (2015, SAGE edit). You can find some of my articles on my blog and my Linkedin profile. I am fluent in Spanish, English, French and Catalan. I can also work in Italian, and basic Portuguese. Email: lluis@martinez-ribes.com Blog: www.martinez-ribes.com Web: www.mfcatalysts.com LinkedIn: linkedin.com/in/martinezribes Twitter: @martinezribes