Peter Cheverton

. [lb. engleză] An unrivalled knowledge of the subject that has established him as one of the world’s leading authorities in KAM and GAM, backed by the writing of the two best selling books on the topic: Key Account Management (6th edition), and Global Account Management (2nd edition). Twenty years experience working with the world’s leading businesses in a wide range of markets, including: pharmaceuticals, healthcare, FMCG, retail, specialty chemicals, and transportation. A practical approach, based on a proven toolkit, that recognises the typical obstacles encountered by those on the KAM journey, and the ability to enthuse and motivate those people engaged in ‘making KAM happen’. Global experience from working with clients in over fifty countries, and on all continents. A wealth of best practice in KAM and GAM, illustrated by live examples and case studies. The ability to challenge those with long experience, encouraging them to broaden their horizons and engage with new ideas and approaches, and the ability to build confidence in those new to the task. The ability to help delegates assess their current level of KAM performance, and so identify their personal development needs, and the ability to ensure that delegates will apply their learning well after the workshop is finished.